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Reinhard Plank has created a hat with the goal to protect the number one hero in the fight against AIDS:
The hat features a red pocket designed to keep a condom safer than wallets and back pockets.
The pocket is red as the colour that globally symbolises the fight against AIDS.
The Red Pocket Hat launched on December 1st, 2020 and will be available throughout the whole month of December.
30% of the proceeds will be donated to ANLAIDS, the first Italian charity born to end the spread of HIV and AIDS.